Tag Archives: Testimonials

Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

By Amy Ralph Mudge and Daniel Kaufman on October 20, 2022 Posted in Advertising, FTC

Amy Mudge and Daniel Kaufman Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript; and if you have a spare five hours, you can watch the videos, which will soon be posted on the event page. The big question is whether the FTC will … Continue Reading

Testimonial Guides Update – The Things That Make Us Go Hmm

By Amy Ralph Mudge, Daniel Kaufman and Randal M. Shaheen on May 20, 2022 Posted in FTC

As we reported yesterday, the FTC has issued its proposal for an update to the Testimonial & Endorsement Guides. These are not THE LAW, because (1) guides are not law and (2) even if we treat them as such, this is a proposal. That said, the changes are an important indication of what the agency … Continue Reading

FTC Reviews Fashion Nova – Review Suppression Leads to Double Trouble

By Daniel Kaufman on January 26, 2022 Posted in FTC

In April 2020, when we were all focused on finding masks and hand sanitizer, the Federal Trade Commission (FTC) announced a $9.3 million settlement with Fashion Nova. The agency alleged that the company violated the Mail Order Rule by failing to notify consumers of shipping delays, failing to notify consumers of their cancellation rights and … Continue Reading

Less to the FTC’s Notice of Penalty Offenses Than Meets the Eye?

By Amy Ralph Mudge and Randal M. Shaheen on November 2, 2021 Posted in Advertising, FTC

The FTC’s Notice of Penalty Offenses concerning endorsements and testimonials is barely a week old and it’s likely already had its intended effect. Hundreds, if not more, of consumer products companies are taking a second or third look at their practices when it comes to endorsements and testimonials and are beefing up their training and … Continue Reading

Podcast: AD-ttorneys@law: Consumer Reviews: Paid? Fake? Negative?

By Amy Ralph Mudge on December 16, 2020 Posted in Consumer Reviews, Podcast

Let’s be honest. Customer reviews and testimonials influence buying decisions — an online review can make or break the path to purchase. Amy Ralph Mudge is her authentic self as she outlines the legal framework and counts down an essential list of legal dos and don’ts. Questions & Comments: amudge@bakerlaw.com Listen to the episode. Subscribe to … Continue Reading