Tag Archives: Privacy

Nine Things You Should Know About the New FTC Rulemaking on Privacy and Targeted Advertising

Photo of Daniel KaufmanBy Daniel Kaufman on Posted in FTC
Earlier this week, the Federal Trade Commission (FTC) announced that it was initiating a rulemaking to “crack down on harmful commercial surveillance and lax data security.” More specifically, the agency issued an Advance Notice of Proposed Rulemaking (ANPR) on Commercial Surveillance and Data Security and announced a related workshop on the topic. This rulemaking will … Continue Reading

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

Photo of BakerHostetlerBy BakerHostetler on Posted in Advertising, Data Privacy
If your marketing department’s app-etite for serving geotargeted ads via mobile app is growing, read this article from our privacy colleagues Taylor Bloom, Alan Friel, and Niloufar Massachi.  Self-regulators and local law enforcement expect clear notice before a customer downloads an app to make sure the Minority Report ad delivery treatment is accepted and seen … Continue Reading
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