Tag Archives: NAD

Straight Talk from NAD: Recent Case Outlines when Comparative Claims Must Be Qualified

By Amy Ralph Mudge on August 12, 2022 Posted in Advertising

Sometimes advertising lawyers can be real drama royals. But I do think the latest in the teeth-straightening wars at NAD deserves some attention. I am not yet sure if this signals a new direction for NAD or if this case will be more limited to cases with comparative savings messages. But its recommendation goes beyond … Continue Reading

NAD Cleans Up ‘Doctor Recommended’ Claim for Baby Wipes

By Amy Ralph Mudge on August 12, 2022 Posted in Advertising

It is too early to tell if we have a baby wipes war developing to compete with the diapers wars, but we certainly have had lots of activity this year involving the disposable cleanup cloths. An earlier action focused on the adequacy of the substantiation of a claim that WaterWipes were the “#1 wipe against … Continue Reading

Auld Lang Syne 2021 – Significant Events of the Past Year

By Linda A. Goldstein, Daniel Kaufman, Amy Ralph Mudge and Randal M. Shaheen on January 4, 2022 Posted in Year in Review

Another year has come and gone. There are many things one could reflect on, but this blog is about advertising and marketing law, so we’ll stick to that. To say it was an eventful year would be an understatement. So we asked four of our partners to each select two interesting developments from the year. … Continue Reading

Butt isn’t it just puffery if it is funny?

By Amy Ralph Mudge and Randal M. Shaheen on February 20, 2020 Posted in Advertising

We’ve said it before, and we’ll say it again: NAD does not have a great sense of humor when it comes to false disparagement dressed up in a joke. And it hurts our hearts, as at least one of us really is a tween boy trapped in a middle-aged lady’s body. Yes, farts make Amy … Continue Reading

FTC on Influencers and Consumer Reviews from the NAD Conference

By Matthew Renick on September 27, 2019 Posted in Advertising, FTC

Earlier this week at the National Advertising Division (NAD) annual advertising law conference, Mamie Kresses, a senior attorney in the Bureau of Consumer Protection, Advertising Practices division at the Federal Trade Commission (FTC), offered her views on influencers and consumer reviews, two topics near and dear to our hearts. We wanted to share some key … Continue Reading