Holidays and Marketing May Not Always Be a Perfect Match

By Daniel Kaufman on May 8, 2023 Posted in FTC

The other day I was trying to make heads or tails of a new Federal Trade Commission announcement when I heard the familiar sound indicating that a new email had arrived. Nothing out of the ordinary. The email was from a small company I had done business with, and the subject line said, “Your mom … Continue Reading

The 9th Public FTC Meeting – Reporting on Vaping and E-Cigarettes

By Daniel Kaufman and Amy Ralph Mudge on March 18, 2022 Posted in FTC

The Federal Trade Commission (FTC) has a long history of addressing issues involving cigarettes and tobacco, often in the advertising context. Indeed, one of us bloggers started at the FTC in 1998, and the first case he worked on was the agency’s litigation against R.J. Reynolds. That case alleged that the company’s use of the … Continue Reading

Thoughts on Working with B2B Influencers

By Amy Ralph Mudge and Matthew Renick on February 1, 2022 Posted in Advertising

There was a good piece in MediaPost’s Marketing Insider, available here, on business considerations for working with B2B influencers. We thought we might add our legal tips to Justin Levy’s five tips list. That way we get to 10, and, well, anything short of a top 10 countdown just seems like it’s missing something. Tip … Continue Reading