Tag Archives: Marketing Enforcement

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

If your marketing department’s app-etite for serving geotargeted ads via mobile app is growing, read this article from our privacy colleagues Taylor Bloom, Alan Friel, and Niloufar Massachi.  Self-regulators and local law enforcement expect clear notice before a customer downloads an app to make sure the Minority Report ad delivery treatment is accepted and seen … Continue Reading
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