Tag Archives: Environmental

The Year of the Green – Upcoming FTC Workshop on Recyclable Claims

Photo of Daniel KaufmanPhoto of Amy Ralph MudgePhoto of Randal M. ShaheenBy Daniel Kaufman, Amy Ralph Mudge and Randal M. Shaheen on Posted in FTC
Late last year, the Federal Trade Commission (FTC) announced it was examining the Guides for the Use of Environmental Marketing Claims, better known as the Green Guides. Consumer and industry interest in green marketing is through the roof these days, and the FTC just announced that it will host a workshop specifically focused on recyclability … Continue Reading

NAD Gives Net-Zero Claim a Grade of Zero

Photo of Randal M. ShaheenBy Randal M. Shaheen on Posted in Advertising
As consumers have increasingly looked to see whether the companies they do business with have taken steps to benefit the environment, companies have often responded by announcing environmental goals. Why goals? First, a goal of 100 percent carbon emissions reduction by 2040 sounds a whole lot better and loftier than saying last year, we reduced … Continue Reading
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