Tag Archives: Data

Is a Data Clean Room the Answer to Your Privacy Woes?

By Aaron Goodman and R. Bisi Adeyemo on December 22, 2022 Posted in Advertising

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state data privacy laws to contend with; a continued regulatory focus in Europe, including a new suite of proposed legislation relating … Continue Reading

3 Things to Address in Digital Media Agreements

By Aaron Goodman on August 4, 2022 Posted in Advertising, Digital Media

The ad creative has been produced and approved. The media plan has been crafted. Now it’s time to execute on the plan, and that involves buying the media – i.e., purchasing ad space to place your ads on different media channels (television, print, websites, etc.) so people can see them. Or maybe you’re a publisher … Continue Reading