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California Ballot Referendum on CCPA Will Have Significant Effects on AdTech

Photo of BakerHostetlerBy Kyle R. Fath and BakerHostetler on Posted in California
On Election Day, California voters approved a ballot measure, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA).  Referred to by some as CCPA 2.0, the CPRA amends certain provisions of the paradigm shifting 2018 California Consumer Privacy Act (CCPA), which went into effect in January 2020 and became subject to enforcement … Continue Reading

IAB Launches CCPA Benchmark Survey

Photo of Taylor A. BloomPhoto of Linda A. GoldsteinPhoto of BakerHostetlerBy Taylor A. Bloom, Kyle R. Fath, Linda A. Goldstein and BakerHostetler on Posted in Advertising, California
The Interactive Advertising Bureau (IAB), a leading advertising industry organization, has launched a CCPA Benchmark Survey to assess how companies across the digital advertising ecosystem are approaching CCPA compliance. The survey provides an opportunity for companies to anonymously report on their handling of various CCPA matters, including to provide statistics relating to the number of access, deletion, … Continue Reading

The Ad Industry Wants a Delay to CCPA Enforcement As It Considers CCPA Cookie Compliance Frameworks and Ongoing Rulemaking

Photo of Taylor A. BloomPhoto of BakerHostetlerBy Taylor A. Bloom and BakerHostetler on Posted in Advertising, California
A letter penned by the top ad industry trade associations (the American Association of Advertising Agencies, the Interactive Advertising Bureau (IAB), the Association of National Advertisers, the American Advertising Federation and the Network Advertising Initiative) was sent on Jan. 29 to California Attorney General (AG) Xavier Becerra requesting a delay in enforcement of the California … Continue Reading

CCPA Regs: “This is the meat on the bones….”

Photo of BakerHostetlerBy BakerHostetler on Posted in California, Data Privacy
For our readers who are following and interested in CCPA developments (and what advertiser is not!?), please see today’s post in the Data Privacy Monitor summarizing the hot off the presses proposed implementation regulations.  The draft regs, announced via press conference today,  provide more detail on key topics of concern including what notices are required … Continue Reading

California’s Law Regulating Online Bots, Effective July 1, 2019

Photo of Zoe SteinbergPhoto of BakerHostetlerBy Zoe Steinberg and BakerHostetler on Posted in Advertising, California
California’s new “bot” law, Cal. Bus. & Prof. Code § 17940, et seq. (SB 1001) takes effect on July 1, 2019.  This means that any company or individual that uses bots online for solicitations of commercial transactions or to influence a vote in an election should ensure appropriate “clear, conspicuous, and reasonably designated” disclosures are … Continue Reading

Ad and Publishing Industries Confront CCPA Challenges While Congress Considers Privacy

Photo of BakerHostetlerBy BakerHostetler on Posted in Advertising, California, Data Privacy
The junior Senator from Missouri, Joshua Hawley (R), has introduced s 1578, which would require the Federal Trade Commission (FTC) to create and make available a “do not track” (DNT) signal that consumers can associate with their devices and require that online services look for the signal and, when indicated, not collect, use or share … Continue Reading

To Ensure a Complete Release, Address California’s New Section 1542

Photo of Zoe SteinbergPhoto of BakerHostetlerBy Zoe Steinberg and BakerHostetler on Posted in Advertising, California
Civil Code Sections 1541 and 1542, California laws that govern the extinguishment of certain obligations, were recently amended by Senate Bill No. 1431. The subtle amendments made to these code sections not only impact ordinary settlement agreements but also impact a variety of other releases that intend to be a complete release of all potential … Continue Reading
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