Archives: Advertising

To Ensure a Complete Release, Address California’s New Section 1542

By Alan L. Friel and Zoe Steinberg on April 4, 2019 Posted in Advertising, California

Civil Code Sections 1541 and 1542, California laws that govern the extinguishment of certain obligations, were recently amended by Senate Bill No. 1431. The subtle amendments made to these code sections not only impact ordinary settlement agreements but also impact a variety of other releases that intend to be a complete release of all potential … Continue Reading

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

By BakerHostetler on March 27, 2019 Posted in Advertising, Data Privacy

If your marketing department’s app-etite for serving geotargeted ads via mobile app is growing, read this article from our privacy colleagues Taylor Bloom, Alan Friel, and Niloufar Massachi. Self-regulators and local law enforcement expect clear notice before a customer downloads an app to make sure the Minority Report ad delivery treatment is accepted and seen … Continue Reading

Judge Sours on Natural Class Action Lawsuit Against Starbucks Gummies

By Randal M. Shaheen and Amy Ralph Mudge on March 25, 2019 Posted in Advertising, Class Actions, Food and Beverage Industry

Class action lawsuits alleging misleading advertising of food and beverage products show no sign of abating anytime soon. So we have to give a shout out once in a while when the good guys score a win and common sense appears to prevail. This happened recently in a class action alleging that Starbucks had misleadingly … Continue Reading