Gerald J. Ferguson

Gerald Ferguson currently serves as the Intellectual Property, Technology and Media Group Coordinator for the firm’s New York office. Mr. Ferguson also serves as the national leader of the firm’s Privacy and Information Security group. He has worked with companies to create national and global privacy policies. He has extensive experience advising companies regarding compliance with state breach notification laws. Mr. Ferguson is able to advise clients regarding notification obligations quickly and efficiently using a state-by-state survey of the 47 jurisdictions with breach notification laws that is regularly updated by Baker Hostetler’s Privacy and Information Security group. As part of his proactive approach to an incident response, he works with forensic consultants to develop the substantive opinions necessary to support a determination that disclosure of a breach is not required when possible. If disclosure is required, he uses a team approach to carefully manage the process in a cost-effective and efficient manner that focuses on minimizing reputational harm.

Mr. Ferguson is Chairman of the Intellectual Property Committee of the New York State Bar Association, International Law and Practice Section.

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The Post-Cookie Digital Advertising Landscape: Planning for Privacy Compliance in Unsettled Terrain

Digital advertising exists in a complex ecosystem that the average person engages with daily. It encompasses a broad set of technologies for managing advertisements across channels including search, display, video, mobile, and social, with functions for targeting, design, bid management, analytics, optimization, and automation. Digital advertising also incorporates many digital tools and systems that target … Continue Reading

Maryland and Other States Weighing Taxes on Digital Ads

On March 18, the Maryland General Assembly passed the first state gross revenue tax directed at digital advertising, which is broadly defined to encompass any advertising appearing on a website, mobile app or any similar digital platform (House Bill 732). The legislation’s status remains uncertain due to an expected gubernatorial veto and potential legislative override. … Continue Reading