Carolina Alonso

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Leveling Up: Advertising to Children Through Video Games

By Carolina Alonso, Michael Ingram and Amy Ralph Mudge on March 7, 2022 Posted in Advertising

Video games have come a long way from the days of Atari’s Pong; today’s games can contain fully immersive worlds complete with brand partnerships. Video game platforms, such as Roblox, which boasts over 100 million active users in its virtual world, can reach swaths of potential brand loyalists. For many companies and brands, video game … Continue Reading

CARU’s Revised Guidelines Are Not Kid-ding Around

By Amy Ralph Mudge, Michael Ingram and Carolina Alonso on October 15, 2021 Posted in Advertising, COPPA, FTC, Gaming

By: Amy Mudge, Mike Ingram and Carolina Alonso The Children’s Advertising Review Unit (CARU) recently held their “Kidvertising” workshop to discuss the revised CARU Advertising Guidelines, which are set to take effect on January 1, 2022. The workshop tackled several issues important to child advertising including diversity and inclusion, influencers, and in-app and in-game advertising. … Continue Reading

COPPA Compliance Back in Congressional Crosshairs

By Carolina Alonso and Michael Ingram on May 7, 2021 Posted in COPPA

With more children getting online, the Federal Trade Commission (FTC) is not the only stakeholder concerned about reevaluating regulations related to children’s online privacy. Certain members of Congress are also seeking to review the current landscape of compliance with the Children’s Online Privacy Protection Act (COPPA). Note that the FTC received public comments regarding possible … Continue Reading

FTC Takes a Peek at Loot Box Regulation

By Carolina Alonso and Patrick Waldrop on October 11, 2019 Posted in FTC, Gaming

How many times have you felt the thrill of buying a lottery ticket? What about the excitement before opening a sealed pack of baseball cards or the curiosity before diving for a mystery prize in a cereal box? Now imagine digitalized versions of all these items – in your favorite video game – and they’re … Continue Reading

20 Years Young: The Maturing of COPPA in a Privacy-Conscious Age

By Carolina Alonso, Amy Ralph Mudge, Taylor A. Bloom and BakerHostetler on April 30, 2019 Posted in Advertising, COPPA

We cover children’s privacy and advertising weekly. However, in light of COPPA’s recent 20th anniversary, and in the wake of CARU’s biggest-yet West Coast CARU conference, ADLaw has enlisted CARU super lawyer Katie Goldstein* to help us recap the past 2.5 decades of KIDlaw. 1998: A Concern for Children’s Privacy Was Born From the moment home … Continue Reading

What’s In the Box? FTC Solicits Public Comments Regarding Video Game Loot Boxes Amidst Uncertainty

By Carolina Alonso, Amy Ralph Mudge and Melinda L. McLellan on April 9, 2019 Posted in FTC, Gaming

Imagine you are playing golf, badly, and at the fourth hole a caddy appears out of nowhere with a large box and an offer. In exchange for $20, you can open the box, which may contain high-tech clubs to improve your game, fashionable new gloves or a voucher for a free round. Perhaps you hesitate, … Continue Reading