Aaron Goodman

Why Did I Get This Ad? Unpacking the Complex World of Digital Media and Ad Tech

By Aaron Goodman and Taylor A. Bloom on February 10, 2023 Posted in Webinar

Unraveling the complicated world of digital media, ad tech, and the complexity of the digital advertising ecosystem can be overwhelming. Join us for our upcoming CLE webinar on Thursday, February 23, from 12:30 – 1:30 pm as Counsel Aaron Goodman and Partner Taylor Bloom address the key things you need to know and keep an … Continue Reading

Is a Data Clean Room the Answer to Your Privacy Woes?

By Aaron Goodman and R. Bisi Adeyemo on December 22, 2022 Posted in Advertising

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state data privacy laws to contend with; a continued regulatory focus in Europe, including a new suite of proposed legislation relating … Continue Reading

3 Things to Address in Digital Media Agreements

By Aaron Goodman on August 4, 2022 Posted in Advertising, Digital Media

The ad creative has been produced and approved. The media plan has been crafted. Now it’s time to execute on the plan, and that involves buying the media – i.e., purchasing ad space to place your ads on different media channels (television, print, websites, etc.) so people can see them. Or maybe you’re a publisher … Continue Reading

What Even Is Ad Tech?

By Aaron Goodman on July 26, 2022 Posted in Advertising

“What is ad tech?” That is a question I’ve been asked and have answered numerous times. I recently joined BakerHostetler’s Chicago office in the Digital Assets and Data Management Practice Group after spending almost eight years at Publicis Groupe, where I led a team of attorneys supporting business units focused on media, data and advertising … Continue Reading