If your marketing department’s app-etite for serving geotargeted ads via mobile app is growing, read this article from our privacy colleagues Taylor Bloom, Alan Friel, and Niloufar Massachi.  Self-regulators and local law enforcement expect clear notice before a customer downloads an app to make sure the Minority Report ad delivery treatment is accepted and seen as a feature and a benefit. Their article gives new best practices on how to accomplish clear and conspicuous disclosure and reviews some current enforcement activity if your marketing friends are like ours and ask “yeah what’s the real risk here?”