
It has been two weeks or so since the FTC announced that it is going to take a close look at whether and how to revise the Dot com Disclosure Guides. For those who are new to this, the dot com guides (technically and annoyingly titled the “.com” guides) are a helpful source document to look at when you are trying to figure out how and when to make disclosures, particularly in digital advertising. Unlike the recent request for comments on the Endorsement Guides, which provided specific changes the agency was proposing, the Dot com request is more generalized, asking a series of questions about broad areas for consideration.